I am heartened by the attention being garnered by Timothy Ferriss’ new book, The 4-Hour Workweek. As the texture of all of our lives has been complexified by information overload, Ferriss has been one of the first credible voices to say, Whoa.

From the New York Times:

Mr. Ferriss has seen his book quickly become a best seller, largely on the strength of blog chatter in the tech community. Subsequently, he has become a pet guru of Silicon Valley, precisely by preaching apostasy in the land of shiny gadgets: just pull the plug. Crawl out from beneath the reams of data. Stand firm against the torrent of information.

His methods include practicing “selective ignorance” — tuning out pointless communiqués, random Twitters, and even world affairs (Mr. Ferriss says he gets most of his news by asking waiters)…Once the e-clutter is cleared away, he argues, there will be plenty of time to scuba dive the Blue Hole in Belize, just as he does.

Or at least fantasize about it…

Jason Hoffman, a founder of Joyent, which designs Web-based software for small businesses, urged his employees to cut out the instant-messaging and swear off multitasking. From now on, he told them, severely restrict e-mail use and conduct business the old-fashioned way, by telephone.

“All of a sudden,” Mr. Hoffman said of the results, “their evenings are free. All of a sudden Monday doesn’t feel so overwhelming…”

“BlackBerrys and e-mail aren’t inherently bad,” Ferriss said. “It’s just like medicine: it’s the dose that makes the poison.”

I used to be a technowolf, seduced by gadgetry and the toy value of technology that has been delivered steadily since the PC was introduced in the early 80s. But a few years ago I stepped off that train. I have had to close more doors than I have opened just to stay afloat. I’ve had to cut way back on that “first to know” need in a number fields like politics, news, science, film, publishing, fiction. A wise friend once described the second half of life as the time when you finally know what you like and what you do well, and so now you just have to do it.

Blogging, increasingly more ubiquitous, also needs the pruner’s touch. I now rely on the finds of trusted others more than trolling on my own. And I agree with Ferriss when he prioritizes the range of possibilities facing him:

“I’d be much better off putting my time into three or four really good blog posts.”

Amen.