I spent last week at the Ad:Tech interactive advertising and technology conference in San Francisco talking to people about where they see the Web heading and what life online is going to look like in a few more years. The range of future views I heard was, as expected, diverse. While I do not have a clear idea of my own about how all the plethora of possible scenarios will play out, what did emerge was the distinct view of this space as a potentiality, an undefined, nonlinear, anything-is-possible vortex. I kept being reminded of A Thousand Plateaus, the mindblowing, rhapsodic “book” (hard to call it that) by Gilles Deleuze and Felix Guattari. A few salient quotes:

The principal characteristics of a rhizome: unlike tress or their roots, the rhizome connects any point to any other point, and its traits are not necessarily linked to traits of the same nature; it brings into play very different regimes of signs, and even nonsign states.

A rhizome has no beginning or end; it is always in the middle, between things, interbeing, intermezzo.

Unlike the tree, the rhizome is not the object of reproduction: neither external reproduction as image-tree nor internal reproduction as tree-structure. The rhizome is an antigeneaology. It is short term memory, or antimemory. The rhizome operates by variation, expansion, conquest, capture, offshoots.

Once a rhizome has been obstructed, aborified, it’s all over, no desire stirs; for it is always by rhizome that desire moves and produces.

The wisdom of the plants; even when they have roots, there is always an outside where they form a rhizome with something else–with the wind, an animal, human beings.

Write, form a rhizome, increase your territory by deterritorialization, extend the line of flight to the point where it becomes an abstract machine covering the entire plane of consistency.

We have lost the rhizome, or the grass. Henry Miller:…”Grass is the only way out.”

Make rhizomes, not roots, never plant! Don’t sow, grow offshoots! Don’t be one or multiple, be multiplicities! Run lines, never plot a point! Speed turns the point into a line!

The parallels for creative thinking and making in this rhizomatic model go without saying…