Jeff Jarvis writes a blog called Buzz Machine that deals with blogging and the state of media practices. Like most bloggers, I am fascinated to watch the way the blogging phenom continues to propagate, morph and constellate. Jarvis’ blog is a good place to start if you want a catalog of opinions on where some informed types think this is headed and how blogging is interacting with other expressive forms.
This excerpt from Buzz Machine is by Andras Szanto (who teaches at CUNY in the journalism school):
The blogsphere today is more or less where the arts were circa 1975. It’s a realm of new opportunities, naïve expectations, and faux democracy. It’s smack in the middle of that euphoric moment that every innovative movement goes through before it makes its own peace with the status quo. Back in the seventies, it seemed everything was possible in the art world. Anything could be art and “everyone an artist,” as Beuys proclaimed.
But a funny thing happened on the way to this pluralist nirvana. Three decades later we are seeing an unprecedented institutionalization and commercialization of art. The entry fee into a successful art career is a $60,000 MFA. And while laissez-faire rules, aesthetically speaking, who can doubt that the artists being seen and heard are the ones who have the muscle of major galleries, presenting institutions, and distribution companies behind them. From the cloud of unbounded opportunity has emerged a new ironclad structure, no less selective and, in its own way, constraining than what had come before. To some degree, the very scale and openness of postmodern culture have mandated these new filters and hierarchies. And so it will go with the blogsphere. When the smoke clears, we will be back to listening and trusting a finite number of voices. We will depend on them, and we won’t have time for many more.
In the interest of full disclosure, Jarvis did not agree with Szanto’s assertions. His response to this excerpt was, “I’ll disagree. He assumes that there is still a scarcity of gallery walls. No, there’ll only be a scarcity of money.”
As always, it depends on your point of view. From where I sit, an oversupply of gallery walls is not the problem. (Could it ever be?)